5 Practical Ways to Support Black-Owned Businesses

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As the Minority Business Assistance Center at YBI, we work directly with Black-owned businesses at every stage of growth. We see firsthand what truly helps businesses move forward and what tends to have little long-term impact.

Supporting Black-owned businesses does not always mean spending money. In many cases, the most meaningful support comes from intentional actions that strengthen access, credibility, and long-term sustainability.

Below are five practical ways to support Black-owned businesses based on what consistently makes a measurable difference.

1. Connect Them to Opportunities

One of the most impactful ways to support Black-owned businesses is by connecting them to resources, events, and growth opportunities.

You may hear about:

  • A grant

  • A pitch competition

  • A vendor opportunity

  • A networking event

  • A business program or workshop

Sharing that information with an entrepreneur, especially if they would not otherwise know about it, can change the trajectory of their business. A simple introduction or forwarded opportunity often creates more impact than a social media post.

2. Be a Reference, Not Just a Fan

Support is stronger when it translates into referrals.

If you trust a Black-owned business:

  • Recommend them to your employer

  • Suggest them to a colleague

  • Share their name when someone asks for a service

Referrals build credibility, confidence, and consistency. For many small businesses, one strong referral can lead to multiple long-term opportunities.

3. Provide Feedback That Encourages Growth

Support is not limited to praise. It also includes thoughtful, respectful feedback.

If you have worked with or purchased from a Black-owned business:

  • Share what worked well

  • Mention what could be clearer

  • Explain what influenced your decision to choose them

Constructive feedback helps entrepreneurs refine their messaging, pricing, and delivery. Sustainable growth is built on information and insight.

4. Leave Reviews and Testimonials That Strengthen Marketing

Leaving a clear, detailed review is one of the most practical ways to support Black-owned businesses.

Reviews do more than boost morale. They help businesses:

  • Build trust with new customers

  • Improve conversion rates

  • Strengthen marketing efforts

  • Justify pricing

If you have worked with or purchased from a Black-owned business:

  • Describe the problem they solved

  • Share why you chose them

  • Explain the result you experienced

Specific testimonials help a business communicate value even when the owner is not present.

5. Respect the Business, Not Just the Cause

The strongest support is rooted in respect.

That means:

  • Respecting pricing

  • Honoring time commitments

  • Paying on time

  • Avoiding requests for special favors

Black-owned businesses are businesses. Sustainable support means treating them as professional partners, not temporary causes.

Supporting Black-owned businesses requires intention, consistency, and action. Whether through referrals, reviews, connections, or respectful partnerships, small efforts can create long-term economic impact.

At MBAC at YBI, we remain committed to helping Black-owned businesses access the tools, relationships, and opportunities needed to grow and thrive.

If you are ready to grow your business with structured support and expert guidance, complete our onboarding form to get started: Application for Information or Services. Our team will review your information and connect you with the right resources and next steps.