The name speaks for itself. YBI’s newest program, So Good Entrepreneurship, is really, really good. Social entrepreneurship is the new big thing, as it should be. Popularized by companies such as TOMS, Warby Parker and Patagonia, social entrepreneurs run for-profit businesses that place a strong focus on giving back. Whether through product, as seen in the aforementioned examples, time volunteering or money donated, these businesses make sure that they focus on the world around them that makes their business success possible. Read more

Redefining the Cultural Landscape

As the city of Youngstown and the Mahoning Valley continue to reach toward a revitalized identity, shaping the region’s distinct cultural landscape has been a result of collective and mutual support from business leaders, educators, young professionals, and community members alike – creative efforts that are augmented by the arts community. Read more

How to get your customer to see you when you can’t see them

Taking out an advertisement in a local newspaper simply won’t cut it anymore. Ads on the internet are getting easier and easier to dodge. As subscriptions to daily print newspapers continue to drop and online ad blockers become more prominent (and customers remain loyal to their favorite established brands), it can be hard for a startup to reach its intended market. The ways that businesses utilize technologies such as search engines and social media is more important than ever. Read more